Articles

Rules and markets

Insights on the digital passport and the rules changing fashion.

A model in an emerald gown reclining on her side, her embroidered train laid out in a semicircle on the floor
Communication · Digital passport

The digital passport as a communication tool

For a brand that works well, the passport is not a burden: it is the most direct way to show the value of each garment.

20 October 2026Read the article
The inside of an emerald evening gown: sewn along the inner seam of the bodice, an ivory satin label with a QR code woven in gold thread
Regulation · ESPR

Digital product passport for fashion

What the ESPR Regulation sets out, what to expect from the textiles delegated act and how to prepare without chasing deadlines.

14 October 2026Read the article
A model with long copper hair in an emerald gown, barefoot in a white space among thousands of blank tags hanging on gold threads
Communication · Italy

Environmental claims: what can no longer be said

Since 27 September 2026 unsubstantiated generic environmental claims are unfair commercial practices in Italy.

14 October 2026Read the article
A model in an emerald gown stands still in a Parisian shop window; the panes beside her show the places of the supply chain: a fabric archive, a misty mulberry orchard, a workshop, dye vats
Markets · France

Coût environnemental: the French case

What France requires from anyone communicating the environmental impact of a garment, and why it matters to brands selling there.

14 October 2026Read the article